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  1. 4 Ways to Expand PLA Success in 2014

    Since details like address, hours, and directions are shared, retailers should treat local storefronts like their other online business listings and maintain consistency and up-to-date information. Google's Product Listing Ads (PLAs) have become...

  2. Local Search Listings: Most Relevant Search Results Regardless of Medium

    Today, local listings are the search results most unaffected from advertising bias and monetization so they rank high in algorithms. Local search listings now act as a business’ online anchor identity pulling in important information like website...