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  1. Introducing the Local Marketing Adoption Curve

    At the crawl stage, you want to focus on achieving brand consistency by getting the basics right with your local listings: have you claimed all the local listings where your name belongs? But local marketing consists of more than just optimized...

  2. Search Agency Covario Acquired, but its Saas Tools Remain Independent

    Bill Connard, vice president of local search solutions at Rio SEO, said the platform’s “recent expansion of international business listings management couldn’t have come at a better time. Working with an agency like Covario as it becomes part of...

  3. How Google Pigeon Impacted Local Queries, and What You Can Do

    Being listed in directories like Yelp (especially now that we are seeing a boost for directory listings) Managing your listings well Indeed, some are referring to Pigeon as the biggest Google update to the local search results since the Venice...

  4. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What measures are taken to ensure data consistency across all channels so engines will index listings? Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and...

  5. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Google+ Local listings don't show up in GWT. The unfortunate reality today as a result of secure search in terms of content marketing and SEO is that it's hard to have meaningful conversations, Adams said, when the majority of keyword traffic data...

  6. SEO for Startups & New Businesses: An 11 Step Plan

    Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. I often tell clients that local is the "back door" into competitive search...