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  1. Consumers Head Online for Local Business Information

    It's time for the release of TMP Directional Marketing & comScore's Annual Local Search Study results. Before we dive into the data, full disclosure: I preside over an interactive division at TMP. Print yellow pages (PYP) usage may be down, but...

  2. Offline and Online Conversions Tracking: Increase Your ROI

    In September, comScore and TMP Directional Marketing came out with the second wave of The Local Search Usage study, which found that one out of three Internet yellow pages (IYP) searchers visit with the goal of obtaining phone numbers (only 17...

  3. The Local Advertiser of Today and Tomorrow

    According to a study by comScore and TMP Directional Marketing (full disclosure, I'm employed by TMP Directional Marketing), the following types of media are used when consumers are looking for local business information:

  4. Search Marketers' Wish Lists

    Gregg Stewart, senior VP at TMP Directional Marketing I would love to see Google and the other engines provide an SEO forecasting model that would make a huge impact on convincing all CEOs, VPs and other executives that SEO is a very important part...