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  1. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Each and every internet transaction has a local connection, via the user on a device tied to a geo-coordinate. Google continues to make this increasingly so, with local branded and non-branded terms playing an ever greater role in search results...

  2. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    The adoption of Internet-enabled mobile devices, both smartphones and tablets, has further cemented ours as a multi-device world. This rings true particularly for local search marketers as click-to-call represents a powerful way to connect directly...

  3. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    Mobile sales have already overtaken desktop sales, and mobile Internet usage is predicted to overtake desktop internet usage by 2014. For example, someone performing a mobile search for a local restaurant may be more inclined to use the word...

  4. Expanding from Local to National SEO with Google Trends

    Applying Google Trends to your internet marketing campaign provides you the opportunity to broaden your SEO goals and become a nationwide contender in your industry. Many have already mastered their local SEO strategy and have no idea where to go...

  5. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    At the dawn of Web 2.0 a couple of years after the collapse of the Internet bubble, a new type of business emerged that enabled real people to share experiences, ratings, reviews, and recommendations for products and services with the world.

  6. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    The Bay Area Internet Marketers Meetup, a group of small business owners, consultants, coaches, and independent professionals; Here are the answers from Jonah Stein, organizer of the San Francisco Marketing Professionals, Murray Newlands, organizer...

  7. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    We know the web is the number one source of information with 85 percent of people using the Internet," Dutton explains. People are changing the way they consume media, mixing their live TV watching with recorded shows and internet videos, and...

  8. Google Penguin 2013: How to Evolve Link Building into Real SEO

    Syndicate: The "build it and they will come" philosophy doesn't work on an Internet with more than 500 million active domain names. Focusing on long-tail keywords renders more immediate results, increases the breadth of a website (remember Panda...