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  1. Are You Competing with Your Own Business Identity?

    Even when the Internet began gaining mainstream popularity, the previous media still operated in silos. Many companies struggle with this issue as inconsistent, cross-platform ad content regarding a business’ anchor identity creates confusion and...

  2. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    According to the study in partnership with Nielsen, search plays a significant role in the overall engagement on the Internet at 80 percent as Filipinos go online for leisure and entertainment activities from listening to international music (68...

  3. Reputation Management: PR vs. Search vs. China’s Water Army

    As a brand marketer targeting China, it's easy to get local PR firms that hire the water army - better known in Chinese as “Shui Jun” - to post positive comments about your company or negative comments about a competitor on the Internet under the...