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  1. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Advertisers must seize the opportunity to capture and engage potential consumers across mobile devices and through different apertures, such as search and social. Once mobile ads are served, advertisers should think about the experience the...

  2. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    For advertisers, Google says you should: Good news for advertisers: offline sales have increased by a whopping 3,600 percent. The Toilet Internet Service Provider (TiSP) project was a self-installed, ad-supported online service that was offered...

  3. Mobile Search in BRIC: Tips and Tricks

    Google has suggested a few more ground rules for advertisers embarking on mobile search marketing: It's important to remember that, despite the staggering numbers, a large majority of mobile Internet consumers in these countries are still on quite...

  4. Google Buys Quicksee, YouTube Tests Live Streaming, Social Usurps Search & more - A Weekend Roundup

    Niche social networks such as myYearbook and Dogster draw users and advertisers, adding up to a sizable portion of the social Web Yahoo plans to redesign Mail (codename "Minty") to freshen up its appearance with a simpler design and increase its...