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  1. SEMPO Tells Government: Don't Censor Search Engines

    If we gave Google unlimited permissions to promote its own content, even if it meant favoring its own pages and dropping competitors, they would be able to do substantial damage to companies in a variety of Internet-based industries.

  2. Focusing Your Message from National to Local, Part 1

    Internet Yellow Pages Internet Yellow Pages After speaking with a number of national advertisers that market locally through branch offices, dealers, or distributors, it seems like the balance between franchise and corporate marketing strategies...

  3. Generating Revenue From Outsourced Local Search

    These numbers are expected to grow, especially as Internet-groomed youngsters become consumers, and as advertisers seamlessly and quickly connect with ready-to-buy local consumers online. Any provider you select should have distribution...

  4. Skype Dials in to Local Search

    We're currently identifying high-value categories and advertisers," said Chintaka Ranatunga, business development manager at Yellow Pages Group New Zealand, which is in trials with Skype. So instead of jockeying for top rankings, yellow pages...

  5. Don't Overlook Local Search Opportunities

    This is very true in other sectors, including localized PPC and Internet yellow pages. Small/local advertisers didn't have much choice. Fast-forward to 2009 and there are so many great opportunities for local advertisers to get in "on the cheap...

  6. Improve Lead Conversions with Speed and Quality

    Compare and validate the quality of various lead sources, e.g.are search engine leads better than Internet yellow pages vs.online newspapers, etc. However, after talking to a number of advertisers, I've seen a common thread of opportunity emerging...

  7. SES New York is a Search Expo as well as an SEM Conference

    Booth: 121 eZanga (www.eZanga.com), a search engine marketing company and search engine founded by Beth and Richard Kahn in 2003, provides online advertisers with local, regional, and national advertising focused on generating high return on...

  8. Local Search Tactics for Tough Economic Times

    Internet Yellow Pages: With highly desirable conversion rates, advertisers want to ensure Internet yellow pages (IYP) are maximized from a sales lead generation standpoint. Local search, and search in general, suffers from one problem: it may be...

  9. Local Search: Where's the Love?

    Though overall ad spending is falling, economic factors could bode well for online local search as small to medium-sized business (SMB) advertisers demand more measurability and concrete ROI. User demand has exploded (according to recent comScore...

  10. User Ratings and Reviews: Join the Conversation

    A new breed of Internet yellow pages (IYP) sites, who's primary business model is focused on ratings and reviews, has transformed this information from anonymously provided information to focus on the social aspects and community formed around...

  11. Offline and Online Conversions Tracking: Increase Your ROI

    In September, comScore and TMP Directional Marketing came out with the second wave of The Local Search Usage study, which found that one out of three Internet yellow pages (IYP) searchers visit with the goal of obtaining phone numbers (only 17...

  12. SearchDay | Maintaining Your Image in the SERPs

    This is indeed an interesting partnership as yellow pages publishers attempt to transition their business online and YouTube continues its attempt to bring home the bacon for Google.â””Weâ””re pleased to be the first .

  13. Making the Most of Your Local Search Marketing Dollars

    Internet yellow pages: 19 percent This reinforces that advertising consideration shouldn't be "either/or" as advertisers not represented in both the offline and online would miss out on 94 percent or 80 percent of the buy audience by choosing a...