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  1. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Because this platform is crowding out the reliable more and more of the reliable "top down" media channels advertisers relied upon for the better part of 100 years. Exactly the effect advertisers spend hundreds of billions of dollars on each year...

  2. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    This shift has made it important for advertisers to extend the life of advertising campaigns online so they can get the most out of their marketing investment. People are changing the way they consume media, mixing their live TV watching with...

  3. Trick or Treat? 5 Fabulous and Frightening AdWords PPC Features

    The search terms report in AdWords offers advertisers the ability to see the actual search query the consumer entered that triggered the ad and led to a click. Here, advertisers can find high-level trends as well as tactical actions for adding...