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Local Search Gregg Stewart

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  1. How to Use QR Codes for Better Conversion Rates

    Note: “Reviews on third party sites offer greater reach and credibility than on-site reviews,” says local search expert Gregg Stewart. Since Google recently removed third-party reviews and listings from their Places pages, directing reviewers to...

  2. Focusing Your Message from National to Local, Part 1

    Whirligig Authorized Sales -- Gregg's house of Widgets 1313 Mockingbird Lane Humansville, AR 01234 111-555-1234 Target search retargeting or behavioral elements while using specific market programs coordinated to the franchise sales territories...

  3. Mobile Coupons Offer Multiple Benefits

    As local search continues expanding how consumers shape purchase decisions online and via mobile devices, smart marketers will leverage tried and true marketing techniques to grow market share in an increasingly complex media environment.

  4. Should Local Marketers Get Twitterpated?

    As a student of local search marketing, I'm always looking for new emerging opportunities that have the potential to change the way sales and marketing happens for local merchants. A simple search for "twitter tools" on any search engine will...

  5. Improve Lead Conversions with Speed and Quality

    This postulate should also extend into our lead generation programs for local search. If you take that long to follow up with your leads generated from local search, you aren't going to get a lot of "dates" or sales.

  6. Integration in a Decentralized World

    Given that 39 percent of sales follow up from an online local search happens via telephone, I thought surely, someone at the company would care. I asked them if they were measuring the offline conversion to sale from telephone inquires that their...

  7. Local Search Tactics for Tough Economic Times

    What tactics and best practices can we glean to improve our local search campaigns in these challenging times of credit crunching and receding sales opportunities? Local search, and the arsenal of tools associated with local online marketing, can...