With the availability, speed and ubiquity of devices, as well as exploding access points for local business information, marketers are challenged with implementing a strategic local targeting program,” said 15miles president Gregg Stewart, in a...
In October, I penned "Will Apple's Siri Change the Voice of Local Search? to begin exploring how this new functionality could be harnessed for local search campaigns. Through the holidays, my team began a series of designed experiments to better...
Note: “Reviews on third party sites offer greater reach and credibility than on-site reviews,” says local search expert Gregg Stewart. Since Google recently removed third-party reviews and listings from their Places pages, directing reviewers to...
You can read "SMB Must-Haves in 2011" by Gregg Stewart, President of 15miles. The video is entitled, "Erik Qualman, EF Education on the future of search and social media at SES New York 2009. Local Small Businesses and Social Media Marketing
Now that local search is ingrained in us, Google has changed the way it shows results on the SERP by putting increased relevance on local listings. With Facebook being dubbed "The Second Internet" and with Twitter users amassing, it's more...
Join local search experts Gregg Stewart, Curtis R . Curtis, and David Rodecker as they walk you through The Evolution Of Local Search. Take a one hour intensive with top international search marketer Andy Atkins-Kruger as he presents Key Points In...
In "Focusing Your Message from National to Local, Part 1," we determined focused messaging for both corporate and franchise outlets across a variety of interactive marketing solutions. So now that you've deployed monitoring, the next step is to...
Whirligig Authorized Sales -- Gregg's house of Widgets 1313 Mockingbird Lane Humansville, AR 01234 111-555-1234 Target search retargeting or behavioral elements while using specific market programs coordinated to the franchise sales territories...
Last month we reviewed some of the latest trends of the TMP Directional Marketing/comScore Annual Local Search Study. Today's flat rate data plans act as an "all you can eat buffet" for users, opening the gates to higher utilization and the perfect...
It's time for the release of TMP Directional Marketing & comScore's Annual Local Search Study results. Offline media is still their primary local business resource, 40 percent prefer print directories while only 24 percent prefer search engines.
The season is once again changing, the economy is finally showing signs of returning from the brink of disaster, and there's the continued emergence of local search in the air. Even though these "other" searches take into account sites like eBay...
Wow, it's been a busy month for news on the search and local search fronts; Microsoft Bing's growth, Yahoo and Microsoft's newly formed search partnership, and Google Caffeine to name a few. Hard to believe that almost three months have passed...
As local search continues expanding how consumers shape purchase decisions online and via mobile devices, smart marketers will leverage tried and true marketing techniques to grow market share in an increasingly complex media environment.
As discussed in previous articles, local search represents a large relatively untapped revenue source. Source: TMPDM/Comscore Local Search Usage Study, Q2 2008 Both Yahoo and Microsoft had declining local search shares between 2007 and 2008, while...
Gregg Stewart (@greggstewart) Local & Mobile Search Search Engine Optimization Search Advertising SMB Search Marketing The Search Industry So here's the current list of SEW Experts on Twitter: SEM News
It's been about a year since we tackled the topic of local listings. Local listings continue to present a challenge for advertisers looking to get their local entities (branches, franchises, etc.accurately listed in sites such as Google Maps and...
As a student of local search marketing, I'm always looking for new emerging opportunities that have the potential to change the way sales and marketing happens for local merchants. Should Local Marketers Embrace Twitter?
This postulate should also extend into our lead generation programs for local search. If you take that long to follow up with your leads generated from local search, you aren't going to get a lot of "dates" or sales.
Given that 39 percent of sales follow up from an online local search happens via telephone, I thought surely, someone at the company would care. I asked them if they were measuring the offline conversion to sale from telephone inquires that their...
What tactics and best practices can we glean to improve our local search campaigns in these challenging times of credit crunching and receding sales opportunities? Local search, and the arsenal of tools associated with local online marketing, can...
