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  1. Search Engine Marketing Checklist for Hotel Marketers

    Search engines Unless a hotel booking engine website has a stronger brand value than that of major competitors – where the majority of Web traffic will be direct traffic – the most effective channel for generating optimum traffic is from search...

  2. Introducing the Local Marketing Adoption Curve

    Here, you want to cleanse your data and ensure that it is consistently distributed to the major search engines, IYPs, directories, and social media networks. When you are running, your local marketing efforts should be getting more sophisticated...

  3. Google Responds to 'Right to Be Forgotten' Questionnaire

    Because Google has developed multiple versions of its product for different countries, it is better able to separate what appears on which search engines to help it comply with local laws. And information about the specific search results in question.

  4. Google Censorship Ruling in Canada Has Worldwide Implications

    The courts ruled that Google and other search engines to remove results that "appear to be inadequate, irrelevant or no longer relevant, or excessive in relation to the purpose for which they were processed and in the light of the time that has...

  5. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    However, search marketers should also be mindful that a consumer clicking on the first ad he or she sees doesn't constitute the totality of shopping behavior on the search engines. Ask many search marketers what their number one goal is and they'll...

  6. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    You should be tracking multiple engines, geographic locations and local. Through published click-through rate data from other sources, Adams said sites will typically experience a 36.4 percent CTR when in the No.position in the search results.