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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    You should be tracking multiple engines, geographic locations and local. Through published click-through rate data from other sources, Adams said sites will typically experience a 36.4 percent CTR when in the No.position in the search results.

  2. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Savvy SEOs know to track rank across search engines, mobile devices, local, and global in 2014: The 2014 Search Marketer Survey by BrightEdge aimed to uncover the sentiment around some of the burning questions of 2014, like, "How do we measure our...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    Search engines are geo-locating results more and more – not just the local results block but the core web results as well. Social authority, in most cases measured by a given persons G+ profile, has the potential to become a major ranking factor in...

  4. Expanding from Local to National SEO with Google Trends

    Many have already mastered their local SEO strategy and have no idea where to go from there to effectively rank in search engines on a national level. It's no secret that Google Trends is an important research tool in search engine optimization...

  5. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Measure the organic traffic your content is getting from search engines. Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and highly ranking user-generated media in organic search results.

  6. Metadata & You: Best Practices, Benefits & Implementation Made Easy

    Open Graph tags can be used to specify how a piece of content will look when shared on Facebook, and can be a signal to search engines as well. By providing structure to the chaos of the web, metadata helps people find what they want and gives your...