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  1. Introducing the Local Marketing Adoption Curve

    Here, you want to cleanse your data and ensure that it is consistently distributed to the major search engines, IYPs, directories, and social media networks. When you are running, your local marketing efforts should be getting more sophisticated...

  2. Google Responds to 'Right to Be Forgotten' Questionnaire

    Because Google has developed multiple versions of its product for different countries, it is better able to separate what appears on which search engines to help it comply with local laws. And information about the specific search results in question.

  3. Google Censorship Ruling in Canada Has Worldwide Implications

    The courts ruled that Google and other search engines to remove results that "appear to be inadequate, irrelevant or no longer relevant, or excessive in relation to the purpose for which they were processed and in the light of the time that has...

  4. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    However, search marketers should also be mindful that a consumer clicking on the first ad he or she sees doesn't constitute the totality of shopping behavior on the search engines. Ask many search marketers what their number one goal is and they'll...

  5. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    You should be tracking multiple engines, geographic locations and local. Through published click-through rate data from other sources, Adams said sites will typically experience a 36.4 percent CTR when in the No.position in the search results.

  6. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Savvy SEOs know to track rank across search engines, mobile devices, local, and global in 2014: The 2014 Search Marketer Survey by BrightEdge aimed to uncover the sentiment around some of the burning questions of 2014, like, "How do we measure our...