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  1. Search Engine Marketing Checklist for Hotel Marketers

    Unless a hotel booking engine website has a stronger brand value than that of major competitors – where the majority of Web traffic will be direct traffic – the most effective channel for generating optimum traffic is from search engines.

  2. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Schema event tagging should be considered on event landing pages as well, for better information delivery to search engines. The most interesting takeaway for B2B search engine marketers involves the correlation between content marketing and event...

  3. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    How you do and how you share this is, then, of vital importance to how search engines begin to assess and place you content in the SERP results. To determine the rich content information that appears in a snippet, search engines rely on markups on...

  4. Search Engine Reputation Management Services

    If the negative result is clear slander, search engines are known to remove certain results for you. The media also intensely uses search engines to find background information, sources, and experts. Also optimize for Google results like AdWords...

  5. Search Engines & Opinions: Just How Trustworthy Are Search Results?

    Especially when no one seems to question the results search engines provide. People use search engines when they want to have an informed opinion. Lobby groups in U.S.elections have discovered the power of search engines.

  6. Search Engine Watch Redesign Breaks Records

    Implement an SEO strategy to increase traffic from search engines. Easier to find via search engines. Average monthly Visits from Search Engines up 76% on last year (2010) and 11% on 2008. Search marketing is not simply about search anymore - it's...