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Local Search Engines Advertising

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  1. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Measure the organic traffic your content is getting from search engines. Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and highly ranking user-generated media in organic search results.

  2. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Acknowledge that search-discovery happens on more than just search engines (social networks, other devices, whereverconsumers choose to consume your content). In 2015 mobile local search volume will surpass desktop local search for the first time.

  3. Seize The Data: 5 Ways To Leverage Big Data for Social Media & Search

    The value of social media and unstructured data has clearly been on the radar of search engines for some time. The emphasis of unstructured data by search engines Google, Bing and Yahoo is reinforced by their emphasis on the relationship of social...

  4. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    Branded apps or websites are the clear favorite, while search engines are still an essential tool, and so on and so forth. But when a tablet user accesses their device to search for information, browse, research, etc.have location in mind – 45...

  5. 5 Reasons SMBs Should Focus on Search, Not Social for Customer Acquisition

    Search engines make it easy to find information such as phone numbers and directions to local businesses on mobile devices. People use search engines when they want to find something. So, even if you do not target a local customer base specifically...

  6. Google, Bing & Yahoo Tracking the 2012 Presidential Election Results

    All three of the major U.S.search engines are catering to Americans’ insatiable need for election data today, alongside a few get out the vote initiatives and helpful voter resources. As voters follow what has clearly been a divisive election on...

  7. 3 Mobile Marketing Must Haves for the Holiday Season

    Sure you can leave that process up to the user as they utilize search engines and local directory applications – but who’s to say they won’t stumble upon your competitor in the process? A recent study conducted by xAd in partnership with Nielsen...