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  1. Marin Software Adds Support for Russia's Largest Search Engine

    That means advertisers can analyze, report on, and automate paid search campaign bidding through the Marin platform for Yandex. Marin says advertisers can leverage its platform to gain a better understanding of "how online ad spend on Yandex...

  2. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Undoubtedly, advertisers who are more thorough in targeting search refinements also tend to be more rigorous in their approach to ad copy and landing page design. To find out, I conducted a study analyzing estimated CTRs for 268 advertisers who...

  3. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Exactly the effect advertisers spend hundreds of billions of dollars on each year to achieve in the form of commercials. Because this platform is crowding out the reliable more and more of the reliable "top down" media channels advertisers relied...

  4. 4 Google Changes and How Online Merchants Can Adapt

    Here are three ways online merchants or advertisers can find search data (check out the full post here): Send consistent business information to Google (as well as other search engines), and social profiles (Yelp, Facebook, Zagat).

  5. 2013: Tipping Point for Mobile Ad Monetization

    While last year brought increased mobile engagement among advertisers, their mobile investments were still proportionally low. Ranging from calls – which reflect high quality leads across both traditional and digital platforms – to map views...

  6. 3 Mobile Marketing Must Haves for the Holiday Season

    By leveraging a combination of accurate location signals and mobile user search behavioral data, advertisers have the ability to exclusively target consumers currently in or within the proximity of their store locations, or those of their...