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  1. The Best of Outsourced: 10 Greatest Hits

    I took over the Outsourced column from Chris Boggs (now writing SEM Crossfire with Frank Watson) back in September 2007. I'd like to thank Kevin Newcomb and everyone at Search Engine Watch for this opportunity, and their continued support.

  2. SearchDay | Local Search Tactics for Tough Economic Times

    Don't Believe Everything You Read SEW EXPERTS: SEM CROSSFIRE Would you make a life or death decision about caring for a sick infant based solely on blog advice, or even WebMD? Google Cashing in on Branded CPC Feb 5, 2009 Something I've noticed...

  3. SearchDay | How to Communicate SEO Value

    Selling SEO During an Economic Downturn SEM CROSSFIRE In a down economy, business development for SEO becomes increasingly important. Search Engine Watch Experts Columns Continue reading adCenter Offers $1000 in Free Clicks for SEMPO Members...

  4. SearchDay | President 2.0

    Creating Simple, Yet Impressive Charts SEM CROSSFIRE Making reports that can be viewed and understood by clients or C-level executives can be challenging, but one impactful way to provide the data is with charts.

  5. SearchDay | Maintaining Your Image in the SERPs

    SEM CROSSFIRE Many advances in marketing on the Web are the result of spending by the profitable and competitive porn and gambling industries. Porn and Gambling: Canaries in the SEM Coal Mine? News from the Search Engine Watch Blog

  6. SearchDay | Measuring a Text Ad's Effectiveness

    Google's New Tools for Site Link Strengthening SEM CROSSFIRE Google recently turned its focus on helping webmasters to address 404 error pages, which don't pass link authority and negatively impact the user experience.

  7. SearchDay: There's No Secret Recipe to SEO

    SEM CROSSFIRE If you're a newbie looking for guidance in search marketing, there are plenty of places to find it, if you know how to best phrase your request for information. Leveraging Social Media to Educate SEM.EDU There's been lots of hype...

  8. SearchDay: Killer PPC Ads: The Fundamentals

    Word or Phrase Co-Occurrence within Particular Industries SEM CROSSFIRE Are search engines smarter now than 4 years ago? Searching for Common Industry Words Aug 25, 2008 In Friday 8/22/08's SEM Crossfire column at SEW Experts, Word or Phrase Co...

  9. SearchDay: Awesome Ad Groups: Small is Good

    Look Out PageRank, There's a New Algorithm in Town SEM CROSSFIRE Microsoft recently published research on a new algorithm it calls BrowseRank, which is based on user behavior instead of linking patterns.