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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Search Engine Watch recently chatted with Chris Adams, co-founder and CTO of gShift to talk about the state of "(not provided)" data, what SEO professionals and content marketers should be looking for in terms of data features, and how gShift is...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    Making sure you create search-engine friendly code. I often tell clients that local is the "back door" into competitive search results pages. Search engines are geo-locating results more and more – not just the local results block but the core web...

  3. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Click to call should be an integral part of any e-commerce or lead generation search engine marketing campaign,” Shah said. It’s come to be expected these days that when you’re on the go and looking for a business’s phone number in the search...

  4. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    Editor's note: This column originally was published on March 12, 2013, and comes in at No.on our countdown of the 10 most read Search Engine Watch columns of 2013. For example, someone performing a mobile search for a local restaurant may be more...

  5. A New Direction for SEO in 2014: The Secure Search Manifesto

    The convergence of earned, owned, and paid media was reflected in the search engine results pages (SERPs). We will continue to leverage other search engine-provided data, but our main source of advanced metrics will cover page-level performance...

  6. Expanding from Local to National SEO with Google Trends

    It's no secret that Google Trends is an important research tool in search engine optimization marketing campaigns. Many have already mastered their local SEO strategy and have no idea where to go from there to effectively rank in search engines on...

  7. How to Build Your First Content Marketing Strategy

    Many sites have also incurred manual penalties that have either caused them to rank much lower in search engine results pages, or become de-indexed completely. And once you've been knocked into search engine oblivion, it's nearly impossible for...

  8. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    San Francisco Marketing Professionals, a local working group for all interested Search Engine Marketing professionals located in the San Francisco Bay Area; Marketing Education SF, a group of marketers that are committed to life-long learning in...