Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
Making your mobile search faster – Google Inside Search BlogGoogle adds expandable sitelinks, or "quick links" (essentially sitelinks within sitelinks), as well as an experimental blue "Quick view" badge that only works with Wikipedia pages.
IDC: For Mobile Advertising Networks, Era of Dominance Is Over – IDCMobile ads to hit $7 billion this year; $2.8 billion spent on mobile search ads (up from $1.6 billion in 2011) and Google dominates with $2.166 million in revenue; Facebook was...
After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large.
Mobile Marketing: Connecting With Your Audience on the Move - Search Engine Watch Marketing and advertising professionals all converged on the Big Apple last week for SES New York, the ultimate conference to get educated on the latest strategies...
McDonald thinks that, industry-wide, there will be a move toward integrating all kinds of mobile and display advertising with search on the same big management platform. Now, it needs to expand the use of its platform for mobile, social, and...
In terms of local, according to Google, 20 percent of all Google searches had local intent and 40 percent of Google mobile searches have local intent. Recent changes with regard to social signals and local search signified an important shift and...
Most Liked: #Winner 72% of Consumers Want Mobile-Friendly Sites: Google Research by Miranda Miller Most Commented: #Winner Search & Mobile Marketing Trends: SEO Apocalypse 2012 by Michael Martin Mobile
Google answered the call of advertisers looking to promote their apps for download with new Mobile App Extensions. Mobile App Extensions YouTube is the second most popular search engine after Google and in the top 5 sites on the entire Internet.
Video, social, mobile, local rankings all require much than a singular technical approach. Google has made it hard for anyone to gain quick results by trying to "game the search engine" or use black hat techniques.
Mobile ads can show up to two additional links. Now in beta testing, advertisers can retarget their audience based on previous keyword search history, and serve the ads in search engine results page. Search Engine Results
Search Engine Watch author Kristine Schachinger talked mobile site strategy and implementation in a recent article; consider her questions to see what type of strategy might work best for you. Their research, which spans 2 billion searches annually...
The systems house data in one spot for simple and effective updates to be made, and they turn these updates over to website location pages, mobile pages, Google+ Local pages, Facebook pages, Bing Local pages, directories, ratings and review sites...
Local and mobile advertising is projected to reach $24 billion in 2016. Are you missing an opportunity to fully understand and take advantage of the impact of local on search engine rankings? Register local businesses with search engines; fill out...
Learn the latest local, social, and mobile strategies for Google Adwords, tools for targeting search and display and the latest tips and tricks in search marketing management. These four sessions covering mobile, blogging, search and social in Asia...
Google also continued its efforts to spark mobile advertising with the release earlier this month of its Mobile Playbook, backed up by a webcast. The dashboard provides tracking for search engine marketing and search engine optimization.
Data can be viewed at a national level, with mobile search volumes split off separately. One tool I come back to again and again is StatsCounter – there's data on the market shares of search engines, browser versions, computer, and mobile hardware...
In the 18-34 year old age group, 80 percent of those that bought a phone in the past 3 months bought a smartphone (Nielsen 2012) of 10 mobile searchers take action after a phone search (Google 2011) of 10 mobile searchers take action within an...
Following up Day 1, SES New York attendees learned more of the latest tools, trends, and strategies in sessions covering search engine optimization (SEO), paid search, landing page optimization, mobile, social, local, and more.
There is no doubt Yandex will face many challenges ahead in the face of browser wars, mobile operating systems and even new competition beyond Google. When it comes to Google vs Yandex in Russia, I still think Yandex in 2012 will continue to...
