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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Adams pointed me to a post on gShift's blog where they talk more about this, and stated that while Hummingbird is the future of search, and centered on voice search and the mobile era, it's really about lending a certain level of comfort to Google...

  2. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    For example, how fast were consumers actually adopting mobile? The search engine? Brands that fail to ensure the accuracy of search engine location data run the risk of not only missing out on new customers, but jeopardizing their relationships...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    This means you need to make your content as locally relevant as possible and to make it work great on mobile devices (where a ton of local searching is done). Making your site responsive or at least mobile-friendly for the major screen sizes will...

  4. Future of Search & Content Marketing: Expand Your Mindset

    In fact, some industries sway towards a more mobile audience by nature, like pharmacies, restaurants, and financial institutions. Think Bank of America, said MacGurn: If users are searching for “B of A” on their mobile device, they’re not likely...

  5. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    These feature responsive (mobile-friendly) design along with display opportunities for advertisers. Search Engine Watch (SEW) interviewed Stephen Bach (SB), the head of Business Development at NDN. In combination with anemic (or non-existent) video...

  6. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    In fact, research from Google indicates 70 percent of mobile searchers said they click to call businesses from the search results. In addition, the company found a 4 percent increase in total mobile conversions after counting conversions that...

  7. 6 Essential Elements for Mobile SEO Success in 2014

    To underscore the importance of implementing a mobile SEO strategy in 2014, a recent Mobile Path to Purchase Study performed by Nielsen on behalf of Google found that 74 percent of mobile users utilize a search engine during their purchase process...

  8. 3 Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy

    For example, someone performing a mobile search for a local restaurant may be more inclined to use the word “nearby” in their search query. It is only logical that mobile search will overtake desktop search at some point in the near future as well.

  9. A New Direction for SEO in 2014: The Secure Search Manifesto

    The integration of search, social, mobile, global, and local, and the growth and adoption of mobile, changed the way content appeared in the SERPs. In 2014, rank means ensuring that you have complete visibility into how content appears in the SERPs...

  10. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Suppose I perform my Black Rain Boots query on my mobile phone as opposed to my laptop or desktop. What the searcher actually types into the search engine is a very clear window into intent. Since device type and local search can be compelling...

  11. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    AC: Content strategy (including the creation of great content and the promotion of such content via social media), semantic markup (schema.org, author/publisher tags), and mobile SEO (responsive design or dynamic serving being preferred).