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  1. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    When an online local listing for a business is incorrect, who’s to blame? Regardless of fault, the majority of people (73 percent) say they lose trust in the local business when it happens. Having an accurate listing is especially vital given...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. With the business model and process elements covered, now is the time plan...

  3. Reality Check: Google Isn't 'Killing' Organic Search

    Reviews, a map and local listings seem fitting for a local-intent search like "Italian food". Yes, there are two ads (which I automatically glaze over), but it's also followed by Yelp reviews as the top organic listing (a competitor to Google-owned...

  4. Facebook’s Graph Search: the Ultimate Personalized Discovery Engine?

    The obvious opportunity is to charge for sponsored listings much like AdWords. Local (and Vertical) Search – Finding a business and/or events that friends have visited and/or liked If consumers embrace it, Graph Search has the potential to...