The Google AdWords Keyword Tool has long been in the toolkit of most search engine marketers, regardless of whether they used Google AdWords. The local search trends and search share columns of also been removed.
Bing Places for Business is a place to connect your company with local consumers in a quick and easy way by simply listing your business with the search engine. The world's third largest search engine (after just Google and YouTube) changed Bing...
Yesterday the FTC released updated guidelines for the search engine industry and how it distinguishes between advertising and natural search results. Instead, the FTC suggests that search engine should use prominent shading with a clear outline, a...
Consistent, accurate name, address and phone number on the site landing page, business listings, and search engine local page Good reviews, content, and engagement on search engine local pages (Google+)
Not too long ago, Blekko announced a new look and feel for its search engine results that redefined the SERP "norm. You may remember the launch of Izik in January, which brought users tablet-friendly search courtesy of Blekko that's geared toward...
Increasingly all search engine including Google are adopting schema.org markups as the industry standard for passing across semantic details about a web page. Rich snippets provide the user with only the important I think if an app, or a search...
They want to go beyond being a search engine returning relevant websites and become an information provider, social tool, and really, world changer. I’ve had great experiences involving local link building throughout campaigns, gaining traction...
And I have a strange feeling that soon enough these products will no longer only rely on search engine optimization to spit out their results. Expect to see similar trends coming from Google Play (and App Store Optimization), Google Shopping (and...
I'm writing a post about egobait for link building for Search Engine Watch and am trying to get some ideas for how to do this for specific verticals. Gaz Copeland: I do a lot of work with a local photography business and one of the regular pieces...
As Google matures as a search engine, silver bullets are becoming rarer and rarer. Some will benefit most from local optimization; others are geared towards mobile search. Only rely on desktop search?
You're competing for search engine real estate. I think if an app, or a search engine wanted to deliver mobile-friendly content – the content from the semantic markup that schema provides would be a great place to find it.
Although Yahoo is no longer the search engine giant it once was, Yahoo Local is a great supplement to your online local strategy. This means that Yahoo Local has a search engine results page. Luckily, there are several options – including Google...
This prospect creates fear for many small businesses who depend on search engine optimization (SEO) for their livelihoods. Interviews, PPC ads, and local event sponsorship will also get your name and content noticed.
Even if marketers completely disregard the inherent benefits of effective social media programs in their own right, the growing ability of these efforts to generate credible social signals and influence search engine visibility can’t be denied.
In an article for Search Engine Watch earlier this month, Guillaume Bouchard forecast how to optimize for Google Now, citing local SEO as something to keep an eye on. Show me things to do in Santa Cruz," she told the search engine.
Lead Generation – associated advertising, social media, word of mouth and search engine visibility to drive participation in the system. By 2000, an emerging focus was CRM (customer relationship management) platforms that were web-based, as opposed...
The third edition of his "Search Engine Optimization: Your visual blueprint for effective Internet marketing" is fabulous for budding SEOs, and still proves to be a great reference guide for SEO professionals of all levels.
Nearly every business today must decide how much to spend on search engine optimization (SEO). For example, a local cupcake shop may ask an SEO agency to help them with their local online marketing. Instant results often involve SEO practices that...
On January 15, 2013, Facebook released Graph Search, which is the social network's first attempt at a serious search engine. As I explained in my blog post about BeastRank (right before Graph Search went live), I fully believe that likes, shares...
Starting last week, Bing began changing up their search engine result pages (SERPs). Are you seeing less than 10 results in your Bing search results? If you clicked a high-ranking link and then clicked back to the search results, they increased the...
