Those who fail to use data to connect with target audiences can expect to face an uphill battle in the competition for visibility in organic search. However, data is, and will increasingly become, especially powerful to those seeking to leverage...
But chances are, as our industry matures, these changes are ones we will have to battle – and battle without ignorance. Unfortunately, amidst the excitement, it seemed that its impact on search – especially for local – was overlooked.
The true pace of mobile and local search can be seen when the market withstands an entire column's worth of updates and announcements in just one month. Since looking at Facebook's moves in local search last month, much more has come to light.
Brazil is hotbed of creative talent and IgnitionOne can help Brazilian marketers accelerate their digital know-how with 'battle-tested' technology to find innovative ways to circumvent local challenges.
An ongoing battle cry in the world of mobile local search is how location targeting can boost performance and bring higher premiums to mobile ads. But its a logical step in an ongoing evolution of local media and local search -- being not just...
Or do sites fight it out battle royal style? However, Yahoo's search results are even more cluttered up with ads, shopping results, and even local results and a map. For instance, rival search engine Bing pays to advertise when you search for...
Sometimes it's too easy to get caught in a battle or debate with client about metrics. Yes, there are always going to be challenges to this such as local search (Panda) and softer metrics that muddy the waters and are hard to measure (brand metrics...
Our conversations were a continual back and forth battle, and we both enjoyed and learned from them. The most prudent linking strategist will develop several different types of strategies – some purely to appeal to the search engines, others far...
With Google and many other search engines regularly changing their search algorithms, it’s a constant battle trying to attract the right web searchers to your website. Although it is the most popular search engine worldwide, in some areas local...
Monitoring your online reputation is only half the battle. Major players like Facebook and Twitter have high profiles worldwide, but – as with search engines – it may be worth researching the local competition for major markets you're active in.
In other words, any site that wants to rank higher in Google mobile search – a growing source of engaged, local, and commercially geared traffic – has to get itself in order. Google on the other hand wants a mobile Web-centric world because, put...
Newcomers entering the market and trying to climb the SERPs for a competitive English keyword face a long uphill battle. Our multilingual search analysts have been consistently tracking the performance of keywords relating to our main services in...
It's time for SEOs to claim their rightful weapon for battle, but what color lightsaber will you choose? It's time to choose, and the battle is real. SEO is a powerful force that can be wielded to dictate the prominent content placement in search...
The battle between marketers and Google has been raised to a very high level and as more and more of everyday decisions are being made with the help of search, the stakes have become critical. SEO has changed and Panda is just part of it - local...
Geo-Deals Battle Royale: Groupon vs. Marketers increase spending on local and mobile search: report - Econsultancy Here's a roundup of today's other search news and headlines from around the web. Google's Gero Graf discusses its expanding Product...
Much of this has to do with the battle cry -- now pervasive in the geo-local space, but started by Crowley -- that we need to move "beyond the check-in. That could simply come down to a clearer ROI (again, like Groupon), than lots of other local...
Battle of the Browsers: Impacting Search Share by Eli Goodman Local & Mobile Search Here's a recap of this week's columns and news stories for the week of April 3 to 9, as reported by Search Engine Watch.
Local search has become also hotly disputed with the launch of Google Places. During SES London, a researcher asked me which areas are most important to consider when studying global trends relating to vertical search engines.
Google came into the search world with a "we can't be spammed" battle cry and introduced the search engine optimization (SEO) world to PageRank. The battle has been raging ever since. The conference offers sessions on topics including search engine...
Up until recently, this has been an uphill battle. Maybe the tide of battle is turning. The video is entitled, "Erik Qualman, EF Education on the future of search and social media at SES New York 2009.
