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Local Search Advertising Tmp Directional Marketing

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  1. Offline and Online Conversions Tracking: Increase Your ROI

    In September, comScore and TMP Directional Marketing came out with the second wave of The Local Search Usage study, which found that one out of three Internet yellow pages (IYP) searchers visit with the goal of obtaining phone numbers (only 17...

  2. Making the Most of Your Local Search Marketing Dollars

    Wave two of the TMP Directional Marketing/comScore Local Search Usage Study was released last week. Local search: 11 percent Now let me see if I can get this right: universal search begat blended search, that when combined with collective interest...

  3. The Local Advertiser of Today and Tomorrow

    According to a study by comScore and TMP Directional Marketing (full disclosure, I'm employed by TMP Directional Marketing), the following types of media are used when consumers are looking for local business information:

  4. Search Marketers' Wish Lists

    Gregg Stewart, senior VP at TMP Directional Marketing WeI'll be sharing part 2 of these search marketing wish lists tomorrow. Only with this level of disclosure will we be able to stop the fraud that occurs not just in search but also in display...

  5. Real World Trumps Online in Local Search

    Therefore, it’s important that you track and measure local search efforts for both online and offline activity.click to enlarge Source: TMP Directional Marketing/comScore - Study of the Usage and Value of Online and Offline Local Search Sources...