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Local Search Advertising Engines Match

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  1. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    On search engines, it's all about the keyword. Keywords and match types has become more complicated over the years, yet its mastery is also critical to PPC advertising success. For each keyword we can assign a match type, which basically determines...

  2. Search Marketing Guide to Naver, Korea's Most Popular Search Engine

    I recently spoke with Naver's Kyle Choi, SEM Manager and Ted Kim, Marketing Manager in their Irvine, Calif.office to talk search advertising and learn a bit more about what makes them different from other search engines we're used to advertising on.

  3. Google Guilty of Defamation; Google/Apple Extend Search Deal & Latest Search News

    Pay attention to what search engines are showing in the SERPs as snippets for your pages when they appear for different queries. Search Advertising Search advertising accounts for 61 percent of all online marketing investment in the U.S.according...

  4. Winning the Local Search Battle - Part 2

    In addition to match types, you'll want to understand how to leverage the local targeting capabilities available on some of the engines. This approach will rank poorly in search engines, create a poor user experience, and could trip a search engine...

  5. Trademark Law - What Search Marketers Should Know, Part 1

    Part II of this article series on trademark law for search marketers will focus on tips, tactics, and resources by attorneys, search engines, and specialty services for researching, monitoring, and protecting your trademark material; along with...