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  1. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    To test the value of online viewership and activity, OTRD reallocated 20 percent of their summer "Come See For Yourself" campaign investment to YouTube TrueView video ads. She enthuses, "We launched TrueView video ads in test markets we had been...

  2. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    Keywords connect a searcher's search terms to relevant ads created in AdWords. We'd use keyword "-bakery" to ensure our ads are most relevant to the search. One way is to refer to the query reports, or search terms report, to see how your ads...

  3. Mobile Ad Revenue Outlook: Local Search Leads the Way

    Facebook News Feed Ads), most mobile ad formats today fall into the main categories of search, display, SMS, or video. There's lots of nuance, but examples can include display ads within defined geofences, or search queries refined by GPS or geo...