SEO News

Local Search Advertising Ads Match

  1. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    This is a "search term match type" and it tells you how closely the person's search term (that triggered your ads on Google) is related to the actual keyword in the account. We'd use keyword "-bakery" to ensure our ads are most relevant to the search.

  2. SEO & PPC: The Comprehensive Starting Points for Driving Mobile Traffic

    When developing mobile ads, Smith recommended to efficiently capturing traffic by offering users the experience that is most desirable to them. Effectively keep traffic by optimizing the user experience to take advantage of device functionality and...

  3. How to Choose the Right Mobile Ad Network for Your Brand and Target Locally

    Much has been written about Google mobile search ads (Click-to-call, Location Extensions, Ads with Offers and so forth), so it’s time to take a deeper look at mobile ad networks. Premium blind networks may offer blind or semi-blind targeting, as...