They also sent out letters to 17 specialized search engines, ones that specialize in specific market areas of shopping, travel, and local businesses that also display advertising. Surprisingly, it is taken over 10 years for the FTC to update these...
However, data is, and will increasingly become, especially powerful to those seeking to leverage search, social, mobile, local, video, marketing and emerging technology, to compete and earn more market share.
The new offering integrates Yahoo Local, which enables business owners to submit basic or enhanced listing information that is displayed in Yahoo's local search results, with location data provided by Yext.
On search engines, it's all about the keyword. We'd use keyword "-bakery" to ensure our ads are most relevant to the search. Keywords connect a searcher's search terms to relevant ads created in AdWords.
A Glimpse of the Future of Predictive Search At the recent Google I/O conference, several new categories were announced, including music, video games, books, TV episodes, public transportation, and research cards – a custom category based on...
But when a tablet user accesses their device to search for information, browse, research, etc.have location in mind – 45 percent of which is within a five mile radius of their current location. But today, many mobile campaigns are measured based on...
The true pace of mobile and local search can be seen when the market withstands an entire column's worth of updates and announcements in just one month. Since looking at Facebook's moves in local search last month, much more has come to light.
Lead Generation – associated advertising, social media, word of mouth and search engine visibility to drive participation in the system. By 2000, an emerging focus was CRM (customer relationship management) platforms that were web-based, as opposed...
Nearly every business today must decide how much to spend on search engine optimization (SEO). For example, a local cupcake shop may ask an SEO agency to help them with their local online marketing. Instant results often involve SEO practices that...
SES Toronto, taking place at the Toronto Marriott Downtown Eaton Centre on June 12-14, will provide experienced marketing and advertising professionals with the knowledge and tools needed to traverse the dynamic digital landscape.
Bing Offers– Discover Deals from Across the Web in One Place – Bing Search BlogIt's pretty much Bing Deals (R.I.P.but with a new name and a bit more of a local focus. Yandex revenue continues to slow in Q1 2013 – up 36% to $257m – but profit rises...
Global search spending continues to grow, but costs-per-click (CPC) may be stagnating, according to Kenshoo's Global Search Advertising Trends report. Has search lost its luster? The report found that, globally, search spending for Q1 2013 is up 15...
Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...
The Nearby feature is now more clearly branded as "Local Search," but it's still buried in the UI. Facebook director of SMB Dan Levy announced at the Local Search Association show that 70 percent of Facebook users are connected to at least one...
If you're a local company, focus in on local search results and social media. One obvious trend that will impact all things search related is Google+, along with authorship and Author Rank. Google will use it for advertising.
IDC: For Mobile Advertising Networks, Era of Dominance Is Over – IDCMobile ads to hit $7 billion this year; $2.8 billion spent on mobile search ads (up from $1.6 billion in 2011) and Google dominates with $2.166 million in revenue; Facebook was...
And each time, attendees of the leading global event series about search and social marketing learned brand new lessons from the small company in Utah that had used YouTube to build a multi-million dollar business.
Nearby renamed Local Search on iOS. Facebook calls out ‘Local Search’ on iOS – Inside Facebook Optimizing Local Search Campaigns - ClickZ Key findings and insights from the 15miles/Neustar-Localeze Local Search Study to help customers find you...
She stated that audience measurement is a tool for advertising and that people using search can only do so much with SEO and SEM. According to their representatives, Conductor specializes in sharing with search metrics and has been attending SES...
Marketing and advertising professionals all converged on the Big Apple last week for SES New York, the ultimate conference to get educated on the latest strategies and tactics for SEO, PPC, social, link building, analytics, mobile, local, video...
