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  1. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    The best thing marketers can do is to research and understand the trends in mobile consumer search and social behavior and the various ad options available in the market. Its acquisition of mobile ad exchange, MoPub, certainly added to the company...

  2. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Shifting more attention toward optimizing the mobile experience — mobile-friendly landing pages, integrating Google Merchant Center’s local availability and local storefront features — will be key to maximizing smartphone PLA performance.

  3. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Advanced technology platforms can drive dynamic ad creation based on demand and intent signals from search, to automatically create ads on Facebook for products that are performing best on Google. Suppose I perform my Black Rain Boots query on my...

  4. Google: 70% of Mobile Searchers Call a Business Directly From Search Results [Study]

    Businesses can easily help mobile searchers get in touch by attaching call extensions to their mobile search ads. While the presence of the call button in organic results depends on a number of factors, you can schedule your mobile search ads and...

  5. SES San Francisco Digital Swag: Bing Ads Insights, Marketing E-Books & More

    These are questions Bing Ads tackled in a study of over 250,000 unique ads from multiple industries with more than 300 million ad impressions, in a 30-day period. Add in 20+ other common ad copy phrases, and in one picture you have a Bing Ads...