Users can also rate places they checked into by using Nearby in their Facebook mobile app (now called "Local Search" on iOS). Everyone using Facebook's mobile app has a mechanism for researching and checking into a place called Local Search (on iOS...
Dinan cites local relevance as a primary reason for mobile ad engagement. Fifty percent of respondents said they use their mobile devices to start the search process; 46 percent use mobile exclusivelywhen performing research online.
Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
Why 75 cents of every dollar spent on mobile advertising is spent on iPhone and iPad (Mopub) – VentureBeat iPad Still Dominates Tablet Ads With iPad Mini Gaining, Velti Finds – TechCrunch Facebook Seeks 7-Figure Price Tag for Summer Debut of Video...
If you triangulate Facebook's moves with Nearby/Local Search, Graph Search, and mobile news feed ads, there's an opportunity to connect buyers and sellers in locally relevant ways. They have the opposite problem of Google: Thousands of "feet on the...
IDC: For Mobile Advertising Networks, Era of Dominance Is Over – IDCMobile ads to hit $7 billion this year; $2.8 billion spent on mobile search ads (up from $1.6 billion in 2011) and Google dominates with $2.166 million in revenue; Facebook was...
Mobile ad-buying platform Adfonic reports that tablets’ share of mobile ads served on its network climbed from 9 percent in Q2 2012 to 14 percent at the end of Q4 2012, with click-through rates surging in Style – TechCrunch
Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile (Day 1) The New Inbox: The Intersection of Email, Mobile and Social Marketing Paid Search Beyond Google: Social Media, Bing...
A mobile search for pizza in the middle of the day should compel a different ad than a late p.m.search from home. It's been an imbalance between mobile search volume and advertiser demand that's kept ad rates low.
Enhanced Campaigns are a game changer because they make it much easier for small, local businesses to get ROI from mobile search ads – these are the types of businesses that stand to gain the most from mobile search, but (due to time and budget...
The name of the game was crafting bids and ad groups based on device-specific variances in anticipated search behavior (mobile users' local intent for example). But it's not so good for advertisers – especially early adopters who now have to wave...
There are two big risk factors for Marin's expansion, according to its S-1: an inability to further penetrate mobile and display ad management, and competition from agencies' in-house platforms, as well as third parties.
Search engines make it easy to find information such as phone numbers and directions to local businesses on mobile devices. So, even if you do not target a local customer base specifically, mobile search provides an excellent opportunity to get in...
Marking an ad as "mobile preferred" gives Google some flexibility to judge which ads are more appropriate based on the user's situation. If the user is mobile, then they should see mobile ads regardless of a strict device type.
Ads Based on Context: Advertisers will be able to differentiate mobile preferred creative where an ad would appear if the query is from a mobile device. Mobile preferred creative will be a type of ad selection in AdWords.
Local information and deals will also be a critical must-have factor for effective mobile ad strategies. Results also indicated that local relevancy and local offers are the top two reasons mobile users engage with mobile ads.
It suggests that you can pay for more followers through advertising in search, display, maps and mobile: Ads are showing up in Google+ pages as a way to "get customers to your Google+ page. Small ads are now being seen by Google+ page managers.
This will be most pronounced in search (already happening with Google mobile CPCs), pay per call, and other ad formats that align high consumer intent and measurable ROI for advertisers. Search will meanwhile grow due to its pull-based, high intent...
So, it’s important to test and monitor your ad rankings to make sure your ads are being shown at the top of the search results page. Including your phone number and location in the PPC ad itself will allow mobile users to easily click to call or...
A new, second dynamic ad type is called Dynamic Search Ads and this matches up relevant searches with ads generated directly from your website.goals: If you're already testing mobile PPC, take it to the next level by incorporating display banners...
