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  1. States Legalize Marijuana, But Google, Facebook, Twitter Just Say No to Pot Ads

    However, Facebook, Twitter and Google have all rejected geo-targeted pot ads, although they did say that they will continue to review their advertising policies. Google, Facebook, and Twitter have all gone on record saying that they will not allow...

  2. Google AdWords Geo-Targeting Settings: How to Stop Losing Money

    Whether you run a local brick-and-mortar store and want to drive more foot traffic or a national business that can only service a few areas of the country, when you geo-target your ads the general idea has always been to get clicks and customers...

  3. Mobile Ad Revenue Outlook: Local Search Leads the Way

    There's lots of nuance, but examples can include display ads within defined geofences, or search queries refined by GPS or geo-modifier. We'll also see premiums develop for location-targeted ads – a function of higher performance that's already...

  4. How to Find a PPC Niche & Attract Customers

    First, you get to decide where to advertise (which largely determines who sees your ads), through geo-targeting, keywords, and placements. Geo-targeting: Got a tough national competitor? You can drop it, or modify it, or choose longer-tail versions...

  5. Valentine’s Day 2012 Ideas for Marketers

    Be Specific with Locations: Geo-target ads regionally and use dynamic text.so a searcher in Cardiff knows cupid’s arrow can land on their doorstep, not a 2 hour train journey away! Check your ads and set up specific ad groups and campaigns that are...