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  1. Stimulate Your Search Marketing Creativity With the Random Input Technique

    We can identify our prospects' wants and needs, survey our competition, tweak and test ads and copy, and iteratively and ploddingly improve our creative and our results. I've been writing and rewriting ads and copy around these benefits for a while...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    British Outfitters burned through almost $10,000 on display ads that brought just a few thousand visitors, and hardly any conversions. Lisa's team wrote on the company's blog almost every day, but it was a ghost town, and the only social activity...

  3. States Legalize Marijuana, But Google, Facebook, Twitter Just Say No to Pot Ads

    Google, Facebook, and Twitter have all gone on record saying that they will not allow sponsored ads, posts or tweets that promote the purchase or use of marijuana. Ads may not promote or facilitate the sale or consumption of illegal or recreational...

  4. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    When it came to how much budget PLAs were afforded versus text ads in 2013, Marin’s data showed that from January through October, PLA allocation rose 25 percent to a total of 15 percent of the paid search budget.

  5. 4 Ways to Expand PLA Success in 2014

    Google's Product Listing Ads (PLAs) have become one of the premier ways for online retailers to promote products and increase visibility on search engine results pages (SERPs). The local information shown in these ads gets pulled from the product...

  6. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Advanced technology platforms can drive dynamic ad creation based on demand and intent signals from search, to automatically create ads on Facebook for products that are performing best on Google. For instance, you may find that some of your...

  7. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Content publishers no longer control how and when their audience will consumer their content or the ads they bundle with it. Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and highly...

  8. Future of Paid Search: Think Target Audiences, Not Just Keywords

    What ads should you be using? We all know about the intent-based wonders of marketing on search. We can't target an individual person on search, we can target a group of people who share a common characteristic: they've typed in a specific term (or...