I played with some local search questions, too, like: "Are there cupcakes in San Diego? to which Google replied: "There are several listings for cupcakes near San Diego," and then showed me local search results.
This prospect creates fear for many small businesses who depend on search engine optimization (SEO) for their livelihoods. Interviews, PPC ads, and local event sponsorship will also get your name and content noticed.
But when a tablet user accesses their device to search for information, browse, research, etc.have location in mind – 45 percent of which is within a five mile radius of their current location. One-third of tablet users do indeed look for...
The best tools go even further, leveraging automation and scalability to empower national brands to maximize social, local search, and mobile results at the location level, but companies governed by regulatory bodies should have their requirements...
The true pace of mobile and local search can be seen when the market withstands an entire column's worth of updates and announcements in just one month. Since looking at Facebook's moves in local search last month, much more has come to light.
In an article for Search Engine Watch earlier this month, Guillaume Bouchard forecast how to optimize for Google Now, citing local SEO as something to keep an eye on. Show me things to do in Santa Cruz," she told the search engine.
By 2000, an emerging focus was CRM (customer relationship management) platforms that were web-based, as opposed to software that had to be installed on local servers and computers within a company (“the cloud” is over twenty years old).
Earlier this month, we learned that local search via non-PC devices more than quadrupled in 2012, according to a study by the Local Search Association. Mobile isn’t just for finding local merchants to start the shopping experience.
Optimizing For Local Search One of the all-new chapters in the book, Optimizing for Local Search, introduces the importance of local search and how Google+ fits in. The third edition adds a new chapter on local SEO that will have you optimizing...
Nearly every business today must decide how much to spend on search engine optimization (SEO). For example, a local cupcake shop may ask an SEO agency to help them with their local online marketing. Instant results often involve SEO practices that...
Internal search term Internal search type Local currency code To truly understand visitor behavior, you need to separate those visitors into meaningful groups. The Google Analytics team has now taken those groups to a micromanaging level that will...
Google seems to be doing a limited beta test of a new style of displaying local search results, such as restaurants, in a unique carousel style that allows a user to scroll sideways through the results.
Yelp has remained a leading review site for local businesses for quite some time. According to Review Trackers research, people searching Yelp for local businesses spend 2.5 times more time on a Yelp listing with photos.
Users can also rate places they checked into by using Nearby in their Facebook mobile app (now called "Local Search" on iOS). I cover this later in the post, but it's important that customers understand that Local Search is there and how to use it.
Although it's still premature to talk about "ranking" on Google Now's information cards, we can safely assume that current best practices for local SEO will play a key role in staying ahead of the mobile search game.
The link, which had been located in Google's "More" drop-down menu option, is no longer there, meaning local businesses can only be found via search (paid or organic), Google+ Local, or Google Maps. Do you think Google is working on a rebranding of...
If last week's data on the rise of mobile research and conversion didn’t stir an action, more stats are surfacing from the Local Search Association and comScore that show mobile, local, and apps are the trifecta in web marketing.
Fifty percent of respondents said they use their mobile devices to start the search process; 46 percent use mobile exclusivelywhen performing research online. Bill Dinan, president of Telmetrics, says mobile devices are often a staple in any online...
Presentations of case studies and best practices will provide details of how to integrate a variety of channels – including social, local, mobile, analytics, and others – in order to engage and acquire new customers.
Are you seeing less than 10 results in your Bing search results? If you clicked a high-ranking link and then clicked back to the search results, they increased the number of results from 10 to 12. Starting last week, Bing began changing up their...
