Bing Places for Business is a place to connect your company with local consumers in a quick and easy way by simply listing your business with the search engine. Local SEO and local online marketing is an excellent way to help local consumers...
Two search agencies independently conducted experiments of their own to see where people click when presented with the new carousel in Google local results. Google officially rolled out its local carousal results to all U.S.users last week for...
BrightLocal has revealed insights from their new consumer review survey looking at local search. Not surprisingly, the usage of local search has increased over the past couple of years, as well as the types of businesses that people are searching for.
While the PLA experience today on mobile is generally comprised of ecommerce advertisers, longer term this will be inventory that will be setting the stage for local promotions and availability front and center on the mobile device.
They also sent out letters to 17 specialized search engines, ones that specialize in specific market areas of shopping, travel, and local businesses that also display advertising. Back in 2002, the Federal Trade Commission (FTC) established...
By putting together a simple survey in SurveyMonkey – or simply asking people in your local coffee shop if your target audience is more broad – you're able to glean a lot about how users actually search.
With the rise of smartphones and mapping apps we're living in the era of local search and discovery. Google's Knowledge Graph - showing information directly on the search results page -and the presence of the 'Carousel' results are just two of the...
With the rollout of the Google Carousel, there is no doubt these two search giants are getting ready to go back in forth in local search. As SEO experts, we want the search engines to provide robust, powerful and (preferably) free tools to help us...
You may remember the launch of Izik in January, which brought users tablet-friendly search courtesy of Blekko that's geared toward gesture-controlled navigation and image-focused results. In its announcement, Blekko illustrated a scenario where...
However, data is, and will increasingly become, especially powerful to those seeking to leverage search, social, mobile, local, video, marketing and emerging technology, to compete and earn more market share.
With the new style of carousel listings, when a user searches for a local results, such as a restaurant or hotel, instead of the traditional vertical listings most users associate with Google search, there is now a horizontal carousel which...
The new offering integrates Yahoo Local, which enables business owners to submit basic or enhanced listing information that is displayed in Yahoo's local search results, with location data provided by Yext.
Over the last 12 months we have witnessed a content marketing explosion and a rapid evolution in search and social media marketing techniques. These rich snippets, such as reviews and pricing information for products or show times for events, allow...
The trick to optimizing links for local search is two pronged – building great national industry links using geo-specific anchor text, and building great links from local authorities. I’ve had great experiences involving local link building...
Unfortunately, amidst the excitement, it seemed that its impact on search – especially for local – was overlooked. Google Maps (and its Yelp-like counterpart, Google+ Local) have undergone significant changes since they were first launched in 2005...
On search engines, it's all about the keyword. For example a search query for "cheap laptops" shouldn't trigger the ad with "cheap" as a negative. Keywords connect a searcher's search terms to relevant ads created in AdWords.
Gaz Copeland: I do a lot of work with a local photography business and one of the regular pieces of content we produce on their blog is a “wedding venue of the week” post. His series is a good example how to incorporate local and topical terms...
A Glimpse of the Future of Predictive Search At the recent Google I/O conference, several new categories were announced, including music, video games, books, TV episodes, public transportation, and research cards – a custom category based on...
Some will benefit most from local optimization; others are geared towards mobile search. As Google matures as a search engine, silver bullets are becoming rarer and rarer. Only rely on desktop search?
Now if you were to chart everything I just told you, you'd likely get a graph more complicated than this Local Search Ecosystem chart. Until recently, after the visitor signed up for a free account, I didn't focus any of my paid search efforts on...
