Given a basic understanding of the tactics and the user experience for local search, we can now review the various options for local search optimization. User searches for the business name in the geographical area
This feature helps users find popular local establishments close to them if the user's location is shared with the app. You may remember the launch of Izik in January, which brought users tablet-friendly search courtesy of Blekko that's geared...
With the new style of carousel listings, when a user searches for a local results, such as a restaurant or hotel, instead of the traditional vertical listings most users associate with Google search, there is now a horizontal carousel which...
Rich snippets provide the user with only the important I think if an app, or a search engine wanted to deliver mobile-friendly content – the content from the semantic markup that schema provides would be a great place to find it”
For each keyword we can assign a match type, which basically determines how broad or narrow a user's search query will match to the keyword in our AdWords account. Keywords with the "+" sign must appear in the user's search exactly or as a close...
If Google and other Search Engines can see your Bio, Expertise, Company and Location categorized and ready for them to pull and deliver to a user, why wouldn't this be a good idea? I have written previously about adding markup to your address and...
Though tablets and smartphones are both considered mobile devices based on their portability, user behavior by device differs greatly – from experience to expectation. With evolving features and functionality, as well as situational needs to...
Google seems to be doing a limited beta test of a new style of displaying local search results, such as restaurants, in a unique carousel style that allows a user to scroll sideways through the results.
Tailoring mobile ad strategies to reflect each country’s distinct mobile user populations is more important than ever. While marketers continue to covet U.S.mobile users for their wallet share, many North American local search companies are now...
Such sharing will provide instant marketing, negative or positive, for whatever establishment or event the user is at. Google Glass responds to voice commands and queries, meaning that users can easily gain results for questions about nearby...
The forward path of mobile search, increased local search, the influence of Google+, as well as user reviews, makes Google+ Local an invaluable platform for small businesses to utilize. Build the authority of your brand through +1's and user reviews.
Self-reported data is collected when a website/company asks a user any iteration of "How did you hear about us? What creates awareness and what convinces a user to buy might be two very different channels.
Way back in sixth position is TripAdvisor, a travel review site that does a great job in doing exactly that; addressing the user's intent, capturing attention, and inspiring the click. Let's intelligently assume the user has decided on location...
It is vital to make a great user experience on these pages something the entire organization is focused on. At this stage of the pathway, consumers are ready to buy; it’s vital here to provide a better user experience than competitors to maximize...
According to Sri Sharma from Net Media Planet your user base is often on the move with 50 percent of searches having local intent in them. Such applications are designed to provide the enterprise SEO executive with a rich user experience and access...
Mobile searchers may very well choose to make a local buying decision based on the endorsements and activity of Facebook friends, rather than random user reviews in search results or activity with lesser volume on Foursquare.
How can we as marketers and SEOs adapt to this change in user behavior to make sure our products, brands, and information is discoverable via non-search (i.e.not involving a visit to Google.com) interaction?
As mobile consumer profiles and responses differ greatly from that of other digital (and traditional, for that matter) platforms, marketers are working harder to ensure their metrics align with distinct mobile user behaviors.
In the long run, the brand names secure rankings through depth of content, trust in brand and user interaction (searchers clicking a SERP result and staying on their site because the site is trusted and answers the searchers question).
Think of crawling a user’s social and open graph connections across hundreds of thousands or potentially millions of nodes for every search. This is a simple example that illustrates the difference between the kinds of results Graph Search returns...
