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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Are customizable configurations available for each user? Can we add our own user accounts? Do reviews get published on our local pages or on other review sites? Choosing a local search automation vendor can be a complicated and intimidating...

  2. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Make sure your landing page delivers on what was promised in the ad, and that it does so in a way that is user-friendly for the consumer. Ask many search marketers what their number one goal is and they'll probably tell you it's to appear in the...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    I say high-level because this will help inform your website user experience, the type of people you hire, and the kind of narrative, social, video, or other type of digital content you invest in. Discrete content elements – web pages, images, PDFs...

  4. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    High quality local landing page user experience Each and every internet transaction has a local connection, via the user on a device tied to a geo-coordinate. Local Landing Page User Experience Make sure you integrate each of the following to...

  5. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and highly ranking user-generated media in organic search results. In local, there was Yelp. At the dawn of Web 2.0 a couple of years after...

  6. 4 Google Changes and How Online Merchants Can Adapt

    This month Google begins using Google+ user information to accompany products in the form of user reviews, advertisements, and similar material. The most controversial change Google has made recently involves increasing user privacy for Google...

  7. 7 Ways to Make Your Google Search Result Stand Out

    Describe what the page or service is about and then ask the user to do something with a call-to-action (CTA). pageid=246, don't say anything to the user and won't help your rankings. A great way to increase your local search rankings is to simply...

  8. How to Build Your First Content Marketing Strategy

    You own a graphic design business and the last two articles you've written are highly technical pieces related to user experience design and trends in vector options. A web designer, for example, would probably consider features such as brand...

  9. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    The reasons we're gravitating toward apps are fairly obvious – the interfaces tend to be more user-friendly, the content and results more streamlined. However, the app's UI contains prominent prompts that nudge the user away from browser results to...

  10. Reality Check: Google Isn't 'Killing' Organic Search

    As a mobile user, do you really want to go to the restaurant's website first when you're doing a local search? And I also hope that when it comes down to it, user expectations and demands influence the future of search, not the pursuit of profit by...