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  1. Offline and Online Conversions Tracking: Increase Your ROI

    In September, comScore and TMP Directional Marketing came out with the second wave of The Local Search Usage study, which found that one out of three Internet yellow pages (IYP) searchers visit with the goal of obtaining phone numbers (only 17...

  2. The Local Advertiser of Today and Tomorrow

    According to a study by comScore and TMP Directional Marketing (full disclosure, I'm employed by TMP Directional Marketing), the following types of media are used when consumers are looking for local business information:

  3. Search Marketers' Wish Lists

    Gregg Stewart, senior VP at TMP Directional Marketing I would really like to see some standardization on trademark and brand infringement or usage allowed within the online marketing space. WeI'll be sharing part 2 of these search marketing wish...