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  1. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Can we add our own user accounts? Are customizable configurations available for each user? Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and-mortar locations.

  2. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Make sure your landing page delivers on what was promised in the ad, and that it does so in a way that is user-friendly for the consumer. Ask many search marketers what their number one goal is and they'll probably tell you it's to appear in the...

  3. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    High quality local landing page user experience Although structured data isn't a ranking factor (meaning all other things equal, you won't rank higher than a competitor based on schema alone), it enables the showcasing of rich snippets, which...

  4. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and highly ranking user-generated media in organic search results. One of the key aspects of these businesses was, and still remains, the...

  5. 4 Google Changes and How Online Merchants Can Adapt

    The most controversial change Google has made recently involves increasing user privacy for Google searches through increased search encryption. This month Google begins using Google+ user information to accompany products in the form of user...

  6. 7 Ways to Make Your Google Search Result Stand Out

    Describe what the page or service is about and then ask the user to do something with a call-to-action (CTA). pageid=246, don't say anything to the user and won't help your rankings. A great way to increase your local search rankings is to simply...

  7. How to Build Your First Content Marketing Strategy

    You own a graphic design business and the last two articles you've written are highly technical pieces related to user experience design and trends in vector options. Many sites have also incurred manual penalties that have either caused them to...

  8. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    The reasons we're gravitating toward apps are fairly obvious – the interfaces tend to be more user-friendly, the content and results more streamlined. However, the app's UI contains prominent prompts that nudge the user away from browser results to...

  9. Reality Check: Google Isn't 'Killing' Organic Search

    As a mobile user, do you really want to go to the restaurant's website first when you're doing a local search? And I also hope that when it comes down to it, user expectations and demands influence the future of search, not the pursuit of profit by...