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  1. Introducing the Local Marketing Adoption Curve

    At the crawl stage, you want to focus on achieving brand consistency by getting the basics right with your local listings: have you claimed all the local listings where your name belongs? But local marketing consists of more than just optimized...

  2. How Google Pigeon Impacted Local Queries, and What You Can Do

    Being listed in directories like Yelp (especially now that we are seeing a boost for directory listings) Managing your listings well Indeed, some are referring to Pigeon as the biggest Google update to the local search results since the Venice...

  3. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What measures are taken to ensure data consistency across all channels so engines will index listings? Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and...

  4. SEO for Startups & New Businesses: An 11 Step Plan

    Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. Search engines are geo-locating results more and more – not just the local...

  5. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Linking your map listings to local URLs, managing your NAP (name, address, phone number) in the "local ecosystem" through data aggregators, and managing your local presence on social networks ensures a consistent data fidelity process for ranking...

  6. Matt Cutts: Google Search Result Positions Aren't Weighted Differently

    Cutts said here he is only talking about search rankings, so there is a possibility that results such as local listings or news results could have a different algorithm applied to them. In that regard, it's still important for webmasters to ensure...