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  1. Introducing the Local Marketing Adoption Curve

    Because local truly puts the customer at the center of cross-functional corporate marketing programs that span paid, earned, and owned (think search, social, and mobile), many multi-location marketers have struggled to rally their teams to define...

  2. Drive Your Clicks In-Store With Local Inventory Ads

    Local inventory ads are a new version of a product listing ad. Running local inventory ads isn’t as simple as product listing ads, as our usual merchant feed is accompanied by three more: Local Products – a list of all your products that are in-store.

  3. SEO Is No One-Trick Pony

    There are currently more than 1 million results for an "allintitle:" search on Google for "homepage" and nearly that many for the same search for "home page. Finding the keywords/themes of this content is the art/science of SEO (you want to target...

  4. How Google Pigeon Impacted Local Queries, and What You Can Do

    Indeed, some are referring to Pigeon as the biggest Google update to the local search results since the Venice update in 2012. Many are reporting a constant flux, and in fact, over at the Local Search Forum, Linda Buquet shares her data that...

  5. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    But, first, he provided some background that showed the evolution of search results. He began with the Google Panda update, which aimed to improve search results with quality content. Ever since Google unleashed 100 percent secure search, SEOs have...

  6. Google Responds to 'Right to Be Forgotten' Questionnaire

    And information about the specific search results in question. One of the most interesting questions is whether Google delists results displayed following a search in one of the following categories: Have no fear: Google clearly says it removes...