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  1. SEO for Startups & New Businesses: An 11 Step Plan

    This means knowing the target keyphrase for the content and getting it into the right places – the title, description, copy, etc. If your business will thrive by getting your inventory or content into as many places as possible, consider creating...

  2. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    And what we do in each of these places is read, watch, and listen to the stories our friends, contacts, and influencers share with us. Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and...

  3. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    There are now so many different places that you can publish content online. Google's contextual search results put a major emphasis on local listings. Local Search for National Brands This can be a disadvantage to national brands who are trying to...