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  1. Introducing the Local Marketing Adoption Curve

    But local marketing consists of more than just optimized pages and listings - it’s a complex ecosystem that is always on and always changing. At the crawl stage, you want to focus on achieving brand consistency by getting the basics right with your...

  2. How Google Pigeon Impacted Local Queries, and What You Can Do

    Being listed in directories like Yelp (especially now that we are seeing a boost for directory listings) Managing your listings well Indeed, some are referring to Pigeon as the biggest Google update to the local search results since the Venice...

  3. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What measures are taken to ensure data consistency across all channels so engines will index listings? Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of brick-and...

  4. SEO for Startups & New Businesses: An 11 Step Plan

    Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. Search engines are geo-locating results more and more – not just the local...

  5. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Linking your map listings to local URLs, managing your NAP (name, address, phone number) in the "local ecosystem" through data aggregators, and managing your local presence on social networks ensures a consistent data fidelity process for ranking...