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  1. Introducing the Local Marketing Adoption Curve

    Because local truly puts the customer at the center of cross-functional corporate marketing programs that span paid, earned, and owned (think search, social, and mobile), many multi-location marketers have struggled to rally their teams to define...

  2. A New Direction for SEO in 2014: The Secure Search Manifesto

    The convergence of earned, owned, and paid media was reflected in the search engine results pages (SERPs). The integration of search, social, mobile, global, and local, and the growth and adoption of mobile, changed the way content appeared in the...

  3. Getting Ahead Of The Competition - An 8 Step Approach Using Share Of Voice

    Blended rank measures rank among all types of search results including text, images, video, local, and social results. For many search marketers tactical approaches to managing and optimizing SEO campaigns fills much of their time in their very...

  4. Google Eye-Tracking Study Highlights Impact of Local/Places Results

    Google’s different SERPs formats seem to have varying effects on users and those using video and local search listings will find these results promising. It would be very useful to see the results of a larger, broader study, given the promising...