Google officially rolled out its local carousal results to all U.S.users last week for select verticals like hotels and restaurants, and since then, marketers have been trying to figure out what makes it tick.
While the PLA experience today on mobile is generally comprised of ecommerce advertisers, longer term this will be inventory that will be setting the stage for local promotions and availability front and center on the mobile device.
Back in 2002, the Federal Trade Commission (FTC) established guidelines for the various search engines to follow when it came to distinguishing to the users what results are paid for and what results are natural, or free, listings.
In general, SEOs agree the key factors driving local search results boil down to: Google's Knowledge Graph - showing information directly on the search results page -and the presence of the 'Carousel' results are just two of the game changers...
You may remember the launch of Izik in January, which brought users tablet-friendly search courtesy of Blekko that's geared toward gesture-controlled navigation and image-focused results. You're looking for multiple pieces of information on the...
However, data is, and will increasingly become, especially powerful to those seeking to leverage search, social, mobile, local, video, marketing and emerging technology, to compete and earn more market share.
With the new style of carousel listings, when a user searches for a local results, such as a restaurant or hotel, instead of the traditional vertical listings most users associate with Google search, there is now a horizontal carousel which...
The new offering integrates Yahoo Local, which enables business owners to submit basic or enhanced listing information that is displayed in Yahoo's local search results, with location data provided by Yext.
How you do and how you share this is, then, of vital importance to how search engines begin to assess and place you content in the SERP results. Markup and microformats are also becoming extremely important to local rankings.
Local link building is too often overlooked within link building campaigns. I’ve had great experiences involving local link building throughout campaigns, gaining traction within very competitive search verticals, helping drive relevant and...
We can slowly see how Google's “most comprehensive data set of local businesses” can begin to map out entire experiences – not limited to SERP results, the majority of which are paid for, the remainder of which are a consequence of on- and off...
For example, if someone is searching for "blueberry muffins" we have to be prepared to understand if they are looking for a recipe or a local bakery that sells blueberry muffins. Instead of keywords, PLAs use product targets to determine when...
His series is a good example how to incorporate local and topical terms/ideas to attract attention and links using a group of people. Gaz Copeland: I do a lot of work with a local photography business and one of the regular pieces of content we...
Once you know this however, you can use the report to benchmark your data, understand usage and start making improvements to get better results. The location report in Google Analytics is good to look at, whether you're a global business or a small...
For example, ask for a stock quote, the definition of a word, the square root of pi, who directed "Gone with the Wind" – and you'll get results served up neatly in card format. As of last count, there are 60+ known commands, which, when typed or...
The results are pretty neat – a listing with breadcrumbs marked up looks like this: You can see we also have breadcrumbs in search results in Bing organic listings: It's fairly easy to mark this up – and it provides extra links in the search...
This means that Yahoo Local has a search engine results page. When it comes to local online marketing, visibility is incredibly important. Luckily, there are several options – including Google+ Local, Bing Local, Yelp, Facebook Graph Search, and...
Results from local files, apps, and settings are easily accessed in the same convenient view by scrolling to the left. In Windows 8.1, the Search charm will provide global search results powered by Bing in a rich, simple-to-read, aggregated view of...
to which Google replied: "There are several listings for cupcakes near San Diego," and then showed me local search results. Often, Google displays its answer to the question in the form of "cards" at the top of search results while it relays the...
Focusing on long-tail keywords renders more immediate results, increases the breadth of a website (remember Panda), and builds authority that will ultimately help the head term. Interviews, PPC ads, and local event sponsorship will also get your...
