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  1. Search Engine Marketing Checklist for Hotel Marketers

    In paid search accounts, including Google AdWords, Baidu Tuiguang, Bing Ads, and any other local specific search engine accounts, ensure all brand keywords and brand variation keywords are covered, and are all pointing to your hotel booking...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    My journey started back in 1998 when one of my former college classmates and I decide to make websites for local businesses in New England. There is nothing wrong with being a focused, specific boutique agency, but don’t say you do everything when...

  3. Introducing the Local Marketing Adoption Curve

    If you apply the time and resources to implement and track local campaigns, these efforts will yield solid results. During the walk stage, your data analytics should be complete enough to help you identify opportunities to grow your brand based on...

  4. SEO Is No One-Trick Pony

    The comment (and question), as best as I can recall was something like, "You’ve covered a lot of technical stuff in this presentation, but can you just tell me what the one thing is that we can do to really improve our results for SEO?

  5. Centralizing Location Data: 3 Steps to Local SEO Success

    Either of these scenarios can lead to data management and distribution being inconsistent with what the local ecosystem wants to see and that means results falter. Ensuring data consistency in all of these places will lay the groundwork to enable...

  6. How Google Pigeon Impacted Local Queries, and What You Can Do

    Local businesses have been scrambling to adjust, as some deal with the fact that they’re no longer showing in the seven-pack local results at all. Indeed, some are referring to Pigeon as the biggest Google update to the local search results since...

  7. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Then, Google released Hummingbird, leveraging context to provide better results for what people were looking for. But, first, he provided some background that showed the evolution of search results. He began with the Google Panda update, which...

  8. Google Responds to 'Right to Be Forgotten' Questionnaire

    And information about the specific search results in question. One of the most interesting questions is whether Google delists results displayed following a search in one of the following categories: Have no fear: Google clearly says it removes...