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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    You should be tracking multiple engines, geographic locations and local. GWT uses universal results. It doesn't show all of your results. Google+ Local listings don't show up in GWT. We need to understand how all of the results are working together...

  2. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Savvy SEOs know to track rank across search engines, mobile devices, local, and global in 2014: We believe that promotions and pay rises are correlated to results more than years of experience. Innovators deliver results, and those that deliver...

  3. 73% Lose Trust in Brands Due to Inaccurate Local Business Listings [Survey]

    When an online local listing for a business is incorrect, who’s to blame? Regardless of fault, the majority of people (73 percent) say they lose trust in the local business when it happens. Having an accurate listing is especially vital given...

  4. Stimulate Your Search Marketing Creativity With the Random Input Technique

    Let's say I'm selling a local organic vegan food delivery service. We can identify our prospects' wants and needs, survey our competition, tweak and test ads and copy, and iteratively and ploddingly improve our creative and our results.

  5. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Google continues to make this increasingly so, with local branded and non-branded terms playing an ever greater role in search results, thanks to the Knowledge Graph and Local Carousel. A strong local search presence and visibility has always been...