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  1. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    At the dawn of Web 2.0 a couple of years after the collapse of the Internet bubble, a new type of business emerged that enabled real people to share experiences, ratings, reviews, and recommendations for products and services with the world.

  2. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    Some are geo-local, some by reviews and ratings, some by brand recognition, and many by price. Optimization should include authoritative coverage on versions, features, models, services, and include ratings, reviews and exposure to third-party...