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  1. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    They were then shown either a control search engine results page (SERP) or Test SERP spotlighting one of the 12 categories: apparel and durables, auto, B2B, classified and local, consumer packaged goods (CPG), education, financial services...

  2. Nuances of Spanish Language Search Marketing

    Also to be noted is that Spaniards shop less frequently online and are more likely to use at social networks to research a product before purchasing it. The key to search marketing in Latin America countries is knowing the local dialect or language...

  3. How to Build Your First Content Marketing Strategy

    A local industrial equipment dealer specializes in selling trucks and repairing industrial vehicles. They are interested in grabbing the attention of potential customers, but their products and services attract different audiences: those who are...

  4. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    For example, it’s likely that a popular head term like "digital cameras" will have quite a few paid ads, PLAs and local results for nearby stores that carry cameras. However, a long-tail query for more specific camera accessories – like tripods for...

  5. Search Marketing Integration Starts With Your Sales Team

    You could ask them to join individual associations – the local chamber of commerce for example. You might even encourage them to attend local meet-up groups or other networking events which they can use to build relationships both for making sales...