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  1. SEO Is No One-Trick Pony

    Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have on your website (or other properties – see Social Media Marketing) and what content you may need to develop...

  2. Centralizing Location Data: 3 Steps to Local SEO Success

    Either of these scenarios can lead to data management and distribution being inconsistent with what the local ecosystem wants to see and that means results falter. Incorporate tools into this local data warehouse to push updated information to as...

  3. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    Due to their size, tablets were often known for highly illustrative, branded experiences, while smartphone activity focused on utility in map and navigation and local directory properties. One-third of tablet users do indeed look for information...

  4. FTC: Google Demoting Rankings of Competing Vertical Websites is Justifiable

    On the question of search bias and Google promoting its own vertical properties within its search results more prominently than competitors, Google came through unscathed. Websites can opt out of having their content (e.g.reviews) appear on Google...

  5. 3M on Winning the Second Click with Big Data Appliances at BrightEdge #Share12

    For 3M, organic search traffic accounts for 70 percent of all traffic to their properties and "the highest bounce rate is from paid traffic," Rao said. These are all potential customers who had "no idea that 3M does removable self-adhesive hooks...

  6. How Big Data is Fundamentally Changing Local Search

    In the local home improvement services space, newcomers like Houzz and Thumbtack have already begun to outpace more entrenched properties like Yellowpages.com and Dexknows.com (despite significantly younger domains and fewer inbound links).