Due to their size, tablets were often known for highly illustrative, branded experiences, while smartphone activity focused on utility in map and navigation and local directory properties. One-third of tablet users do indeed look for information...
As Matt Cutts cited at SES San Francisco last year, if you're looking for poison control in an emergency, it makes sense that Google immediately provides you with the local number at the top of the page, rather than making you click through to...
On the question of search bias and Google promoting its own vertical properties within its search results more prominently than competitors, Google came through unscathed. Websites can opt out of having their content (e.g.reviews) appear on Google...
Local Properties of Search Engines With the advent of local search rising in importance over the past six years, citations have been rising in importance. Specifically, Google+ Local, Bing Local, and Yahoo Local should all be ground zero for any...
That said, bounce rate is not able to measure non-interaction in definitive terms because the current calculation defines bounce rate more in terms of the absence of any other factor, as opposed to the presence of any specific properties.
As Google+ continues to gain traction, Google is well attuned for filtering through the noise to find the signals that can be localized and served up in any number of Google web properties. Image, mobile, and local search have received nearly equal...
Iran has a rather controlling attitude to the Internet and has already banned access to other online properties, including a rather hopeful sounding virtual U.S.embassy. This could launch next year and would see the country launch its own local...
For 3M, organic search traffic accounts for 70 percent of all traffic to their properties and "the highest bounce rate is from paid traffic," Rao said. These are all potential customers who had "no idea that 3M does removable self-adhesive hooks...
She headed up some of Google's biggest products, including Google Local, Maps, and Images. Over her past 13 years at Google, Mayer held positions as an engineer, designer, product manager and vice president of several Google properties.
In the local home improvement services space, newcomers like Houzz and Thumbtack have already begun to outpace more entrenched properties like Yellowpages.com and Dexknows.com (despite significantly younger domains and fewer inbound links).
And as Singhal pointed out in his rebuttal, Bing and other search engines are also guilty of sending users to their other properties. However, Yahoo's search results are even more cluttered up with ads, shopping results, and even local results and...
Yahoo will be rolling out dual stack IPv4 / IPv6 support for its CDN and will also be adding support across many of its web properties on launch day, according to Fesler. Google is going fully live with both IPv4 and IPv6 support on the main domain...
Pages act as the brand’s hub on Foursquare and contain simple “about” information as well as links to other social properties and websites. Also, look for Foursquare to hone in on the delivery of specials to influencers based not only on location...
Creating a Google+ page, adding social plugins (maximize engagement), interlinking deep pages with social media properties, and SEO’ing your social pages are all vital steps in optimizing for the social web and graph.
Small local businesses and many nonprofit organizations have unique challenges in online marketing, largely due to their restricted budgets. It’s the whole point of social media, yet the majority of local Pages miss this one very important concept.
The biggest advantage Google has is its integration with other Google properties, like in its search engine results pages, in paid search ads, Google Reader, YouTube, etc. Social, Local, Mobile (SoLoMo)
Click the new campaign row to bring up the properties window below the campaign list. Click-through rates will be much higher because of increased relevancy to the local searcher. Beane achieved this feat by slicing and dicing huge quantities of...
Taking the top five social media properties in Japan, the usage growth this year in these platforms has been an astounding 30 percent, according to comScore. The growth of local and the behavioral shift of how people are searching.
Demand Media has made a billion dollar business out of getting these queries right with eHow.com and other web properties. The local nature of retail leads to the higher searches that include “where. If a user includes “where”, give them the local...
Google has added a large, graphic display on the right side of SERPs for restaurant, museum, and other local attraction queries. Google’s new local SERP gives users the bare bones information, but kills your chance at giving them anything else or...
