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  1. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    In a recent newspaper interview, I described Social Media as the yeast in the bread. Local TV advertising: 1 percent Online local directories: 15 percent Local radio advertising: 2 percent They are likely coming from the Yellow Pages and local...

  2. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    In fact, 45 of the largest 50 U.S.newspaper websites use NDN. In combination with anemic (or non-existent) video sales at the local level, video was often an upside-down business. But digital marketers can be forgiven if they aren't as familiar...

  3. Are You Competing with Your Own Business Identity?

    Additionally, the business would likely place another ad in the local newspaper and that sales rep would go through the same process to make the ad stand out within the newspaper context. Many companies struggle with this issue as inconsistent...