Even when compared to the 15 percent who use the Internet on a weekly basis to find local business and the 7 percent who use it on a daily basis, it is still pretty surprising about the lack of Internet adoption by those trying to find local...
A newspaper company wants to add an archive with 200k pages. Borrell: There's Money in Local Media – ClickZTraditional and pure-play local media companies are reaping healthy profits from digital sales, according to a new report.
Local newspaper classifieds An unstructured citation is more of a casual mention of your business' NAP that appears anywhere that's not an official directory provider, for example, a blog, social media profile, newspaper (online/print) etc.
Newspaper circulation is in decline, but that's not the case for the popularity of coupons. An advantage to this is it can be done at a local or national level. Marketing is marketing. Link marketing isn't all that different from regular marketing.
Local newspaper articles - recap and add your own opinion on local happenings. Local radio talk shows - write about the topics being discussed in your community now; this doesn’t mean taking a political stand, but you can ask questions and get the...
Notable actions are covered by the local newspaper, trumpeted by bloggers and spawn notable buzz. Be famous locally: Target to a small, hyper-local radius using Facebook and LinkedIn ads. There is no reason for you local brand to be invisible.
I'd get him a guest interview in print (with link) in the local newspaper's website. I showed him how to fully scope a local link universe in order to surface the top 100 or so highest trust content sites in each market, and then devise strategies...
A newspaper ad, billboard, or even your external signage? Small local businesses and many nonprofit organizations have unique challenges in online marketing, largely due to their restricted budgets. It’s the whole point of social media, yet the...
Additionally, the business would likely place another ad in the local newspaper and that sales rep would go through the same process to make the ad stand out within the newspaper context. Many companies struggle with this issue as inconsistent...
The search giant is also testing out new ad formats, one of which is reminiscent of the Sunday newspaper circulars, in an effort to drive both online ad revenue and website visitors into physical stores.
This is similar to putting an ad in the Yellow Pages or your local newspaper and hoping more business comes your way without truly understanding what works, what doesn't, and why. Is your small business local in nature?
Update: Shortly after this article was posted, Facebook announced the launch of changes to the Newsfeed, likening the top of the feed to the front page of a local newspaper. Facebook has been changing rapidly since the launch of Google+, so it’s no...
Another useful site which emerged was Russia Today - a sort of broadsheet style newspaper, that focussed on "real-time" news. First contact, via Facebook IM was, "everything is ok, but rumors of a mob heading towards Clapham Junction", meant that...
For those of us who aren’t celebrities, there’s always something a little exciting about getting mentioned in the newspaper. Whether they are moving in, moving out, launching a new product or holding a special event, the newspaper is a good place...
These stories will go on the newspaper’s website, further highlighting your relevance to the local area. For international businesses that provide local services, it can be a tough decision choosing whether to use multiple domains, subdomains, or...
Target local advertising options (i.e.newspaper, radio, TV) around scan clusters Providing this data can enable personalization of campaign offers like targeted coupons and local price shopping. Did the campaign get mentioned by online bloggers or...
Google abandons master-plan to archive the world's newspapers - The Boston PhoenixGoogle gives up on the past, to focus on One Pass, the future of selling newspaper subscriptions Local Ways to Use Social Media to Boost Local Search Results - Search...
For example, two weeks ago the UK's Independent newspaper ran a fluff piece about a jelly bean with the image of Kate Middleton on it. It's an everyday story about a man wearing a chicken suit who rode his bicycle into his local supermarket with...
In December 2010, People's Daily, the official newspaper for the Communist Party in China, launched the People Search Engine, Goso with the goal to break Baidu's monopoly. Gong Yuguo, vice president of Goso, was quoted in local media that the...
An antitrust investigation initiated by Italian newspaper publishers who cried foul over lost advertising revenue when their headlines were pulled from Google's main search results after they opted out of Google's News results, has ended.
