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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Launching a new business is news-worthy, so make the most of the bursty nature of the event to get inbound links to deep pages using good anchor text. Search engines are geo-locating results more and more – not just the local results block but the...

  2. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    The biggest news on the paid search front in 2013 had to be Google's switch to enhanced campaigns. This rings true particularly for local search marketers as click-to-call represents a powerful way to connect directly with consumers looking to get...

  3. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    Also, our partners immediately looked to us for all categories of video, not just politics and hard news. We always sought to match the best content to the best publishers, and in doing so, we created a premium offering for advertisers: one that...

  4. Matt Cutts: Google Search Result Positions Aren't Weighted Differently

    Cutts said here he is only talking about search rankings, so there is a possibility that results such as local listings or news results could have a different algorithm applied to them. In that regard, it's still important for webmasters to ensure...

  5. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Today, billions of people around the world use Facebook and LinkedIn to connect, Twitter for breaking news and live events, and Pinterest to save and curate images. In local, there was Yelp. At the dawn of Web 2.0 a couple of years after the...

  6. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    You can check out the full interview here, where Fishkin shares his thoughts on additional topics like Google+, social media, and staying up-to-speed with industry news. It's going to be harder and harder, perhaps in the future nearly impossible...