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  1. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    A series of themed "Champagne Roundtables" will give you the opportunity to ask questions, network, and listen to conversations on topics including paid social, paid search, SEO tools and technology, web analytics, local search, video SEO, and...

  2. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Fewer and fewer people sit at home in the evening and watch network television. To test the value of online viewership and activity, OTRD reallocated 20 percent of their summer "Come See For Yourself" campaign investment to YouTube TrueView video ads.

  3. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    All the SEO basics matter here in terms of getting your branded content indexed by Google and other engines (e.g.special attention to keyword strategy, category selection, page name/URL, and About page description will all serve to not only boost...

  4. Welcome to AdWords Enhanced Campaigns: Top Tips From the Experts

    Review Display Network campaigns. YouTube video campaigns are getting an enhanced upgrade as well – deadline is August 8. Some accounts, of course, require a lot of extra elbow grease (possibly, many more campaigns and ad groups) in order to "speak...

  5. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    On the Google Display Network, all keywords are considered broad match only. Negative keywords work on the Google Display Network. When you add terms as negative keywords called "keyword exclusions" for Display Network targeted campaigns, ads won't...

  6. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    While Twitter is known to be the fastest social network to break news, it can also allow for speed pitching with the media via direct messaging or @messaging reporters tidbits of story ideas. Since 2010, the number of people who follow a brand or...

  7. Video, Journalists & PR: 3 Keys to Local Small Business Marketing #Pubcon

    It’s definitely not about “hey join my network” and you start pummeling them with your business information. Video can be one of the easiest and most influential ways small businesses can market to local, repeat customers, business owners just have...

  8. Facebook Graph Search: How Multi-Location Brands & Local Marketers Can Capitalize

    Traditional search engines return relevant content from the entire web; Facebook’s Graph Search returns highly personalized content from the searcher’s own personal network (social graph). Check-in rewards like coupons and giveaways encourage...