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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    The PR crisis was sending surges of traffic to their website; Mike and his team were now playing triage nurse to their small network of underpowered web servers. Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the sites...

  2. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    When you add terms as negative keywords called "keyword exclusions" for Display Network targeted campaigns, ads won't show on sites that contain those keywords. On the Google Display Network, all keywords are considered broad match only.

  3. Search Marketing Integration Starts With Your Sales Team

    We all have a network of friends and colleagues, but those friendly salespeople are the typical extroverted social butterflies, and naturally have a much larger network. This network can be tapped into and used for SEO, including LinkedIn, Facebook...

  4. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    However, the BrightRoll Video Network was right behind with 1.8 billion video ads viewed, followed by with 1.8 billion, with 1.5 billion, and Hulu with 1.5 billion. So,, which was the key driver of video viewing on...