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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    The PR crisis was sending surges of traffic to their website; Mike and his team were now playing triage nurse to their small network of underpowered web servers. Get your product in consumers' hands: If you're new to the market, send free samples...

  2. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Tapping into a fan, follower, or influencer network can exponentially grow a brand’s reach and exposure. What if I search for a specific product from a particular brand? For a marketer, understanding that I searched for Black Rain Boots, clicked on...

  3. Google AdWords Keyword Planner vs. Keyword Tool: SEO & PPC Feature Comparison

    Competition - Global search queries - Local search queries - Ad ratio - Google search network - Ratio in search queries - Approximate CPC - Local search trends Average search queries (locally consistent with site selection) - Competition - Average...

  4. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    On the Google Display Network, all keywords are considered broad match only. Negative keywords work on the Google Display Network. When you add terms as negative keywords called "keyword exclusions" for Display Network targeted campaigns, ads won't...

  5. Search Marketing Integration Starts With Your Sales Team

    We all have a network of friends and colleagues, but those friendly salespeople are the typical extroverted social butterflies, and naturally have a much larger network. This network can be tapped into and used for SEO, including LinkedIn, Facebook...

  6. Facebook’s Graph Search: the Ultimate Personalized Discovery Engine?

    Creation of premium audience segments for targeting across the network via the FBX. It isn't clear how quickly this expansion will occur, but several Facebook product people are on record saying they still have work to do to figure out how to scale...