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  1. Google AdWords Keyword Planner vs. Keyword Tool: SEO & PPC Feature Comparison

    Competition - Global search queries - Local search queries - Ad ratio - Google search network - Ratio in search queries - Approximate CPC - Local search trends Average search queries (locally consistent with site selection) - Competition - Average...

  2. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Fewer and fewer people sit at home in the evening and watch network television. Regardless of the size of your advertising budget, it's a challenge to reach consumers in a technology-driven, multimedia world, but Google has found a unique and...

  3. Welcome to AdWords Enhanced Campaigns: Top Tips From the Experts

    Review Display Network campaigns. Take the time to look at the historical data before setting the bid adjustment or you will get nickel-and-dimed over time on mobile clicks. A user searching for a generic term on their mobile at 6:30 p.m.may well...

  4. Smartphone vs. Tablet Commerce: 3 Essential Behaviors You May Be Overlooking

    For example, if a retail chain understands that the majority of their smartphone customers will actually make a purchase in-person, they can modify their targeting to focus on users within the vicinity of their brick-and-mortar stores instead of a...