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  1. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Regardless of the size of your advertising budget, it's a challenge to reach consumers in a technology-driven, multimedia world, but Google has found a unique and effective way to place one's message before an increasingly mobile and fluid market.

  2. Pros & Cons of the Top Mobile App Tracking Methods

    Advertising on mobile is big business. Mobile app conversion tracking presents unique challenges not found in traditional desktop browser advertising. It's difficult to determine which technology to implement because many of the options have trade...

  3. Top 10 High Impact Google AdWords Innovations to Watch Now

    Google Display Network Mobile ads can show up to two additional links. You can see in this new screen, integration with Google+ and local showtimes at theaters. In the future world of Google AdWords, ads will contain dynamic features and ads will...

  4. Local Search Insights: What Are Consumers in Your Local Area Searching For?

    Among the 4,600 business categories in the YP.com Local Ad Network, other most popular ones include Auto Repair re seeking local business information. Google recently launched their GoMo website tester, which analyzes sites and brings back...