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  1. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    A series of themed "Champagne Roundtables" will give you the opportunity to ask questions, network, and listen to conversations on topics including paid social, paid search, SEO tools and technology, web analytics, local search, video SEO, and...

  2. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    Fewer and fewer people sit at home in the evening and watch network television. To test the value of online viewership and activity, OTRD reallocated 20 percent of their summer "Come See For Yourself" campaign investment to YouTube TrueView video ads.

  3. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    On the Google Display Network, all keywords are considered broad match only. Negative keywords work on the Google Display Network. When you add terms as negative keywords called "keyword exclusions" for Display Network targeted campaigns, ads won't...

  4. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    While Twitter is known to be the fastest social network to break news, it can also allow for speed pitching with the media via direct messaging or @messaging reporters tidbits of story ideas. Since 2010, the number of people who follow a brand or...

  5. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    However, the BrightRoll Video Network was right behind with 1.8 billion video ads viewed, followed by Liverail.com with 1.8 billion, Adap.tv with 1.5 billion, and Hulu with 1.5 billion. Google AdWords for video can help experienced marketing and...

  6. Top 10 High Impact Google AdWords Innovations to Watch Now

    Google Display Network In limited release, Media Ads contain a video component served in the AdWords ad in search results. Searchers can become more interactive with ads by watching video, getting coupons, or downloading apps with one click.

  7. Undoing SEO Damage Caused by Global Reputation Management Disasters

    External influencers: This includes bloggers, Twitter users, social network users, and media/journalists. They discovered an employee who posted on YouTube a video of herself and another using dirty rags and dumping them in the marinating sauce pan...