Last month we reviewed some of the latest trends of the TMP Directional Marketing/comScore Annual Local Search Study. Now in its 11th year, the only major Search Marketing Conference and Expo in the Midwest will be packed with 70+ sessions covering...
It's time for the release of TMP Directional Marketing & comScore's Annual Local Search Study results. Before we dive into the data, full disclosure: I preside over an interactive division at TMP. As consumers upgrade their existing devices, we...
TMP Directional Marketing (TMPDM) is the largest local search marketing agency, offering online, offline and mobile local advertising solutions to top national brands. Company: TMP Directional Marketing
Wave two of the TMP Directional Marketing/comScore Local Search Usage Study was released last week. Additionally, the TMPDM/comScore study found that 20 percent of consumers with standard cell phones and 60 percent of consumers with Web-enabled...
This is the topic of a recent survey conducted by TMP Directional Marketing. People searching for local businesses online has increased from 26% in 2007 to 30% in 2008.percent of those surveyed find Yellow Pages directories a valuable source for...
According to a study by comScore and TMP Directional Marketing (full disclosure, I'm employed by TMP Directional Marketing), the following types of media are used when consumers are looking for local business information:
Gregg Stewart, senior VP at TMP Directional Marketing Local search is a good example: we have yet to address the myriad accuracy issues of the listing data that power most of the local and mobile search applications.
Gregg Stewart, senior VP at TMP Directional Marketing Yahoo News, Yahoo Finance) from its advertising networks (display, search, mobile), which will give it more flexibility in providing a larger suite of offerings to advertisers.
